The Grandshore Hotel

The Grandshore Hotel located in Harbor Springs, Michigan is a boutique coastal destination known for its timeless elegance, warm hospitality, and serene views of Michigan’s shoreline. With interiors that balance classic charm and modern comfort, it’s a haven for travelers seeking both relaxation and sophistication.

For this project, I developed a minimal yet refined brand identity that reflects the hotel’s character — from its breezy, nautical setting to its understated luxury. I designed a clean logo suite, selected versatile typography, and built a cohesive color palette inspired by sunlit docks and calm waters. These elements work together to give The Grandshore Hotel a visual presence as inviting and enduring as the experience it offers its guests.