Annie’s Mac & Cheese is a beloved brand known for its wholesome, comforting meals. For this project, I was tasked with refreshing the brand to appeal to a slightly older, more sophisticated audience while staying true to its playful and approachable roots.

I redesigned the packaging with a cleaner, more refined aesthetic and selected environmentally friendly materials to reduce its impact. The new brand identity balances warmth and nostalgia with modern design sensibilities, using thoughtful typography, color, and illustrative elements to resonate with a grown-up audience without losing Annie’s signature charm. The result is packaging that feels both elevated and approachable, showing that comfort food can be stylish and sustainable.