McLaren Transport: Brand Overhaul
CLIENT:
PROJECT DURATION:
2025
ROLE:
Brand Identity Strategy
Brand Identity Design
Print Design
Website Design
Customer Experience (CX) Design
Illustration
Messaging
Project Overview
McLaren Transport is a Detroit-based logistics company specializing in freight forwarding, transportation, and supply chain solutions. Since their founding in 2019, they’ve built a reputation for reliability, speed, and a commitment to exceeding client expectations.
Through my ongoing work with McLaren, I’ve developed a cohesive brand presence across both digital and print. This has included updating their logo files, creating marketing collateral, designing race-related promotional materials, producing social media content, and developing branded assets for events and partnerships. Each piece is designed to reflect McLaren’s professional, driven, and dependable identity while maintaining visual consistency across every platform.
A Fresh Look for the Road Ahead
OLD LOGO
NEW LOGO
A presentation that grows with McLaren.
Created as a branded overview deck, this PowerPoint serves as a template the team can update over time. From service highlights to company milestones, every slide was designed to stay true to McLaren’s visual identity while keeping the format simple, flexible, and professional.
