As the lead creative behind DQS Solutions & Staffing’s NASCAR partnership with Niece Motorsports, I developed and managed the full visual identity and social presence for the DQS 250 and supporting race events throughout the season.

From concept to execution, I created bold, high-energy graphics and messaging that brought the sponsorship to life across digital, print, and trackside experiences. This included event branding, race-day materials, social media campaigns, billboard design, and merchandise coordination — ensuring every touchpoint matched the fast-paced excitement of NASCAR.