NASCAR Craftsman Truck Series

CLIENT:

Niece Motorsports

PROJECT DURATION:

Summer 2025

ROLE:

Social Media Strategy
Truck Wrap Design
Print Design
Fan Experience

Project Overview

Project Goals

Create a consistent and engaging brand presence for Niece Motorsports across both social media and in-person race environments
Design content that keeps fans engaged week-to-week, while staying aligned with sponsors and team updates
Develop a fan zone experience that feels cohesive, branded, and interactive
Balance quick turnaround content with thoughtful, on-brand design

Project Challenges

Working within a fast-paced race schedule that required quick turnarounds and constant content updates
Designing for both digital and physical spaces, while keeping everything visually consistent
Coordinating logistics for the fan zone, including vendors, materials, and setup
Capturing and creating content in real-time during race events while staying organized and on schedule

Project Outcomes

The final result was a cohesive brand experience across both social media and the race-day environment. From weekly content to on-site fan engagement, the work helped create a strong and consistent presence for Niece Motorsports. The combination of design, content planning, and hands-on execution allowed for a more engaging and dynamic experience for fans both online and at the track.

For this project, I worked with NASCAR and Niece Motorsports on both the digital and experiential side of their brand. My role included designing social media content, planning weekly posts, and creating real-time content during race weekends, all within a fast-paced schedule.

Along with that, I designed and helped set up the fan zone experience, which included tents, flags, games, and other branded elements. I also coordinated with vendors, helped organize logistics for cars and materials, and made sure the space felt cohesive and engaging for fans.

I attended races to capture photos and content for social media, which allowed for more real-time posting and a more authentic connection with the audience. A big part of this role was being able to work quickly and adapt — turning things around fast while still keeping everything on-brand.

Overall, this partnership combined design, content planning, and hands-on event work to create a consistent and engaging experience both online and at the track.