Project Goals

• Create a full brand identity for Wild Wharf Market that feels approachable, fresh, and true to its coastal, laid-back atmosphere

• Develop a cohesive visual system that works across all touchpoints, from signage to packaging to advertising

• Capture the personality of the market through both design and photography, highlighting its mix of local goods, produce, and everyday essentials

• Build a brand that feels inviting to both locals and visitors, while still looking polished and memorable

Project Challenges

• Balancing a relaxed, coastal feel with a clean and elevated visual identity

• Designing a system that could flex across a wide range of applications, including signage, in-store displays, and packaging

• Keeping everything consistent while still allowing each touchpoint to feel natural and not overly branded

• Art directing photography in a way that felt authentic and not overly styled, while still aligning with the brand

Project Outcomes

• The final result was a cohesive and versatile brand identity that carries through every part of the Wild Wharf Market experience. From the logo suite and color palette to signage, packaging, and photography, each element works together to create a warm and recognizable presence. The brand feels inviting, polished, and true to the market’s personality, helping it stand out as a go-to spot for both locals and visitors.